EU agri-food products protected by quality schemes can face counterfeiting and usurpations in third countries, resulting in significant economic losses for EU producers. The same can happen in the other direction, and with the expansion of e-commerce platforms, these market dynamics have found new avenues to occur. The reform post-2022 of the CAP’s Common Market Organisation has extended the protection of quality schemes’ intellectual property (IP) rights to e-commerce platforms. […]