We are told today that agriculture and rural areas are living through a pervasive digital transformation. But will digitalisation reverse the current productivism model or perpetuate it? At 72nd Annual Meeting of the Association for Regional Agricultural and Forestry Economics (ARAFE), Matteo Metta presented his insights on digital agriculture from the rural perspectives. The hybrid event took place last 23 October 2022 at the Ryukoku University (Kyoto, Japan) and touched upon key issues, global trends and local realities in agri, food, and rural transformations. […]